Building an Author Brand that Suits You by A J Sieling

You’d have to live on a desert island to be unaware of branding. But creating an author brand wasn’t something I’d seriously considered. I write murder mysteries and my books are available to buy. That’s my brand.

Only branding is about so much more, as I discovered by reading this book. Filled with practical, common sense guidance, I soon learned that your brand is how people see you, the person, the author.

It’s about you rather than your books. It’s a mindset change that takes a bit of getting used to, but the author’s there to guide you along and give examples of the steps you can take. For instance, she shows you three different types of author brand to see which model appeals to you most and how it will affect how you present yourself and your books to readers.

Well written and presented, this book deals with much more than you’d imagine. It’s a great place to start if you want to develop your brand.