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Building an Author Brand that Suits You by A J Sieling
You’d have to live on a desert island to be unaware of branding. But creating an author brand wasn’t something I’d seriously considered. I write murder mysteries and my books are available to buy. That’s my brand. Only branding is about so much more, as I discovered by reading this book. Filled with practical, common sense guidance, I soon learned that your brand is how people see you, the person, the author. It’s about you rather than your books. It’s a mindset change that takes a bit of getting used to, but the author’s there to guide you along and give examples of the steps you can take. For instance,…