When it comes to 2019, there’s only one thing I’m sure about – uncertainty.
The year began with doubts over No More Lies, the fourth Kent Fisher mystery. Despite numerous revisions and edits, the first half of the book never felt right. Whether I was pushing the characters too far, or whether I simply lacked belief in my writing, I don’t know.
Weary of looking back and analysing, I decided to complete the second half of the novel by the end of January.
While I’m not sure what prompted this, the prospect excited me. Then I paused. What would happen if I didn’t achieve my target?
I ignored the doubts and set a publication date in May. At the end of January, I would book a blog tour for the launch of the novel, as bloggers prefer at least three months’ notice. My editor was available in April, which gave me February and March for my own editing and revising.
At the end of January, I finished the first draft of the novel. It took six months to write the first half and one month to write the second.
(I would add that it took me much longer to edit and revise the second half of the novel, which needed far more work to bring it up to standard.)
I also know how people can write a 50,000 word novel during National Novel Writing Month, usually November each year.
Now all I had to do was take direct action marketing my work.
When I was a manager in my former career as an environmental health officer, I had a couple of mantras. Unlike Danni in my novels, I didn’t post them on a pinboard, but I often quoted them to my team.
Actions are not the same as achievements.
If only I could embrace it in my work as an author.
After completing No More Lies and booking the blog tour, my marketing efforts consisted of research, reading informative articles, and planning. Lots of planning – even a dreaded spreadsheet. (You can’t get more middle management than that.)
Lots of actions, but no achievements until the tweaks in December to improve and simplify my website.
Okay, I posted on Facebook, tweeted occasionally, and wrote a few blog posts, but it was all a bit half-hearted. Trouble is, I feel self-conscious when I write about my writing. I see other authors promote themselves in various Facebook groups with some style, able to talk about themselves without sounding unnatural or boastful.
These authors also spot opportunities to promote themselves, start conversations, share photographs and discuss problems they’ve faced and solved.
I’m always concerned I’ll sound pretentious.
Net result – I did hardly any marketing last year. I read many useful articles. A few ideas popped into my thoughts, but I lacked organisation and plans. I took a short online course, which was informative, but I’ve yet to turn it into actions, or achievements.
Thankfully, there’s nothing wrong with the writing
I completed the fully edited fifth Kent Fisher mystery, No Mercy, by the middle of December. Unlike the previous novel, this one flowed from start to finish. The editing and revising were thorough and everything is now ready to go for publication on 16th January, complete with a launch team to help promote the book.
I’m feeling good.
So good it makes me wonder whether I can repeat the process with the sixth novel. With little more than a scattering of ideas and disparate events, there was nothing urging me to write.
Then yesterday morning, I picked up a pad and my fountain pen, determined to make some sense of these ideas. Within a few minutes, my imagination took over, making connections, raising questions and complications, producing a delicious twist that took my breath away.
Okay, it’s all background detail rather than a synopsis. I don’t have a plot or outline. I prefer to write the story as it happens, discovering and detecting alongside Kent Fisher as he weaves his way along, a chapter at a time, never quite sure what’s coming next.
That’s the positive side of not knowing.
Maybe I should translate that into marketing – simply have a go and see where it leads.
I might even surprise myself in 2020.